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- 2011
-
Mark
Attending to different types of visuals in massmedia: Eye tracking studies on newspaper reading, netpaper reading and online advertising
(2011) The 61th Annual Conference of the International Communication Association, 2011
- Chapter in Book/Report/Conference proceeding › Paper in conference proceeding
-
Mark
Reception of Multimodality in Biology and Chemistry Textbooks: An Eye Tracking Study
(2011) Skandinavian conference Multimodalitet, sjanger og design
- Contribution to conference › Paper, not in proceeding
-
Mark
Functional segmentation of task-solving process: Aligning eye movements and cued retrospective protocols
(2011) 16th European Conference on Eye Movements, ECEM, 2011
- Contribution to conference › Paper, not in proceeding
- 2010
-
Mark
Task-oriented text book reading strategies
(2010) Scandinavian Workshop on Applied Eye-Tracking, 2010
- Chapter in Book/Report/Conference proceeding › Paper in conference proceeding
-
Mark
Potential, Actual and Perceived Exposure of Internet Advertisement among Swedish 14–16 Years Old Children
(2010) Child and Teen Consumption. Interdisciplinary, theory and practice
- Contribution to conference › Paper, not in proceeding
-
Mark
Marketing On-line: An Eye-tracking Study of Swedish Nine-graders Exposure to Internet Advertising.
(2010) 1st Nordic Conference on Consumer Research, 2010
- Contribution to conference › Abstract
-
Mark
Attentional guidance and instructional design
(2010) Designs for learning
- Chapter in Book/Report/Conference proceeding › Paper in conference proceeding
- 2009
-
Mark
Reading information graphics: The Role of Spatial Proximity and Dual Attentional Guidance.
- Contribution to journal › Article
-
Mark
Individual differences in reading behaviour. Clustering eye movement data for reader types
(2009) 15th European Conference on Eye Movements (ECEM), 2009
- Chapter in Book/Report/Conference proceeding › Paper in conference proceeding
-
Mark
Ögonrörelsestudier av läsning i Humanistlaboratoriet
(2009)
- Contribution to conference › Paper, not in proceeding
