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- 2007
-
Mark
The stakeholder role of corporations in the debate on corporate social responsibility
2007) 7th International Business Research Conference(
- Contribution to conference › Paper, not in proceeding
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Mark
Seeing corporate social responsibility through the relationship marketing lens
2007) Relationship Marketing Summit(
- Contribution to conference › Paper, not in proceeding
- 2006
-
Mark
Inconsistencies in communications on corporate social responsibility
2006) 11th International Conference on Corporate and Marketing Communications(
- Contribution to conference › Paper, not in proceeding
-
Mark
Country-specific interpretations of corporate social responsibility in Europe – the case of Sweden and the UK
2006) 22nd Conference of European Group of Organizational Studies(
- Contribution to conference › Paper, not in proceeding
- 2005
-
Mark
Integrating Corporate Social Responsibility into Marketing Strategy – the cases of two European food retailers
2005) 13th International Conference on Research in Distributive Trades(
- Contribution to conference › Paper, not in proceeding
-
Mark
An Integrative Framework for Evolving A Socially Responsible Marketing Strategy
2005)(
- Working paper/Preprint › Working paper
-
Mark
An integrative framework for evolving a socially responsible marketing strategy
(
- Contribution to journal › Article
- 2003
-
Mark
Developing corporate social responsibility in retail systems.
2003) Academy of Marketing Science World Marketing Congress,(
- Contribution to conference › Paper, not in proceeding
-
Mark
Corporate Social Responsibility in retail systems
2003) 17th Nordic Conference on Business Studies(
- Contribution to conference › Paper, not in proceeding
-
Mark
Integrating corporate social responsibility with marketing strategies in retailing
2003)(
- Thesis › Licentiate thesis