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2016
Mark Customer-based brand equity and human resource management image : Do retail customers really care about HRM and the employer brand?
Anselmsson, Johan ^LU ; Melin, Frans ^LU and Bondesson, Niklas ^LU (2016) In European Journal of Marketing 50(7-8). p.1185-1208
- Contribution to journal › Article
2009
Mark Personalen stärker varumärket : framgångsrika friska företag (3F)
Anselmsson, Johan ^LU and Melin, Frans ^LU (2009)
- Book/Report › Report
Mark Strategiskt HR-arbete och varumärkesutveckling. En undersökning om ledande befattningshavares uppfattningar om sambanden mellan HR-arbete och varumärkesutveckling
Anselmsson, Johan ^LU and Melin, Frans ^LU (2009)
- Book/Report › Report