Frans Melin

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2020
Mark Landstingslogotyper 1970–2020 belyser varumärkesbyggandet
Bro, Tomas ^LU and Melin, Frans ^LU (2020) In Läkartidningen 117. p.51-53
- Contribution to journal › Article
2016
Mark Customer-based brand equity and human resource management image : Do retail customers really care about HRM and the employer brand?
Anselmsson, Johan ^LU ; Melin, Frans ^LU and Bondesson, Niklas ^LU (2016) In European Journal of Marketing 50(7-8). p.1185-1208
- Contribution to journal › Article
2013
Mark From market orientation to brand orientation in the public sector
Gromark, Johan ^LU and Melin, Frans ^LU (2013) In Journal of Marketing Management 29(9-10). p.1099-1123
- Contribution to journal › Article
2011
Mark The underlying dimensions of brand orientation and its impact on financial performance
Gromark, Johan ^LU and Melin, Frans ^LU (2011) In Journal of Brand Management 18(6). p.394-410
- Contribution to journal › Article
2009
Mark Personalen stärker varumärket : framgångsrika friska företag (3F)
Anselmsson, Johan ^LU and Melin, Frans ^LU (2009)
- Book/Report › Report
Mark Strategiskt HR-arbete och varumärkesutveckling. En undersökning om ledande befattningshavares uppfattningar om sambanden mellan HR-arbete och varumärkesutveckling
Anselmsson, Johan ^LU and Melin, Frans ^LU (2009)
- Book/Report › Report
2003
Mark Starka varumärken - Nycken till framgång på morgondagens marknad
Melin, Frans ^LU and Urde, Mats ^LU (2003) In Dagens industri business-to-business pocket 2003. p.231-236
- Chapter in Book/Report/Conference proceeding › Book chapter
1999
Mark Starka varumärken - vägen till framgångsrik internationalisering
Melin, Frans ^LU and Urde, Mats ^LU (1999) p.176-200
- Chapter in Book/Report/Conference proceeding › Book chapter
1997
Mark Varumärket som strategiskt konkurrensmedel - Om konsten att bygga upp starka varumärken
Melin, Frans ^LU (1997) In Lund Studies in Economics and Management
- Thesis › Doctoral thesis (monograph)
1992
Mark Nationella kontra internationella varumärkesstrategier i ett europeiskt perspektiv
Melin, Frans ^LU (1992)
- Book/Report › Report

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