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Starka varumärken - Nycken till framgång på morgondagens marknad

Melin, Frans LU and Urde, Mats LU (2003) In Dagens industri business-to-business pocket 2003. p.231-236
Abstract
Brands as strategic resources and competitive advantages
Please use this url to cite or link to this publication:
author
organization
alternative title
Strong brands – a key to future success
publishing date
type
Chapter in Book/Report/Conference proceeding
publication status
published
subject
keywords
Brand, Competitive advantage, Strategic resource, leadership, management issues
categories
Popular Science
in
Dagens industri business-to-business pocket
volume
2003
pages
6 pages
publisher
Dagens Industri
ISSN
1104-1021
language
Swedish
LU publication?
yes
id
b4a81a79-247f-4f75-ba9a-9bffd0c307bc
date added to LUP
2017-06-30 10:49:48
date last changed
2017-07-04 08:35:04
@inbook{b4a81a79-247f-4f75-ba9a-9bffd0c307bc,
  abstract     = {Brands as strategic resources and competitive advantages},
  author       = {Melin, Frans and Urde, Mats},
  booktitle    = {Strong brands – a key to future success},
  issn         = {1104-1021},
  keyword      = {Brand,Competitive advantage,Strategic resource,leadership,management issues},
  language     = {swe},
  pages        = {231--236},
  publisher    = {Dagens Industri},
  series       = {Dagens industri business-to-business pocket},
  title        = {Starka varumärken - Nycken till framgång på morgondagens marknad},
  volume       = {2003},
  year         = {2003},
}