Starka varumärken - Nycken till framgång på morgondagens marknad
(2003) In Dagens industri business-to-business pocket 2003. p.231-236- Abstract
- Brands as strategic resources and competitive advantages
Please use this url to cite or link to this publication:
https://lup.lub.lu.se/record/b4a81a79-247f-4f75-ba9a-9bffd0c307bc
- author
- Melin, Frans LU and Urde, Mats LU
- organization
- alternative title
- Strong brands – a key to future success
- publishing date
- 2003
- type
- Chapter in Book/Report/Conference proceeding
- publication status
- published
- subject
- keywords
- Brand, Competitive advantage, Strategic resource, leadership, management issues
- categories
- Popular Science
- host publication
- Dagens industri business-to-business pocket
- series title
- Dagens industri business-to-business pocket
- volume
- 2003
- pages
- 6 pages
- publisher
- Dagens Industri
- ISSN
- 1104-1021
- language
- Swedish
- LU publication?
- yes
- additional info
- A business approach to brands as strategic resources introducing and elaborating on a brand oriented mindset.
- id
- b4a81a79-247f-4f75-ba9a-9bffd0c307bc
- date added to LUP
- 2017-06-30 10:49:48
- date last changed
- 2018-11-21 21:33:08
@inbook{b4a81a79-247f-4f75-ba9a-9bffd0c307bc, abstract = {{Brands as strategic resources and competitive advantages}}, author = {{Melin, Frans and Urde, Mats}}, booktitle = {{Dagens industri business-to-business pocket}}, issn = {{1104-1021}}, keywords = {{Brand; Competitive advantage; Strategic resource; leadership; management issues}}, language = {{swe}}, pages = {{231--236}}, publisher = {{Dagens Industri}}, series = {{Dagens industri business-to-business pocket}}, title = {{Starka varumärken - Nycken till framgång på morgondagens marknad}}, volume = {{2003}}, year = {{2003}}, }