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Starka varumärken - Nycken till framgång på morgondagens marknad

Melin, Frans LU and Urde, Mats LU (2003) In Dagens industri business-to-business pocket 2003. p.231-236
Abstract
Brands as strategic resources and competitive advantages
Please use this url to cite or link to this publication:
author
and
organization
alternative title
Strong brands – a key to future success
publishing date
type
Chapter in Book/Report/Conference proceeding
publication status
published
subject
keywords
Brand, Competitive advantage, Strategic resource, leadership, management issues
categories
Popular Science
host publication
Dagens industri business-to-business pocket
series title
Dagens industri business-to-business pocket
volume
2003
pages
6 pages
publisher
Dagens Industri
ISSN
1104-1021
language
Swedish
LU publication?
yes
additional info
A business approach to brands as strategic resources introducing and elaborating on a brand oriented mindset.
id
b4a81a79-247f-4f75-ba9a-9bffd0c307bc
date added to LUP
2017-06-30 10:49:48
date last changed
2018-11-21 21:33:08
@inbook{b4a81a79-247f-4f75-ba9a-9bffd0c307bc,
  abstract     = {{Brands as strategic resources and competitive advantages}},
  author       = {{Melin, Frans and Urde, Mats}},
  booktitle    = {{Dagens industri business-to-business pocket}},
  issn         = {{1104-1021}},
  keywords     = {{Brand; Competitive advantage; Strategic resource; leadership; management issues}},
  language     = {{swe}},
  pages        = {{231--236}},
  publisher    = {{Dagens Industri}},
  series       = {{Dagens industri business-to-business pocket}},
  title        = {{Starka varumärken - Nycken till framgång på morgondagens marknad}},
  volume       = {{2003}},
  year         = {{2003}},
}