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The Ericsson Corporate Trademark Book : The Brand as a strategic asset

Urde, Mats LU and Melin, Frans LU (1999) p.40-82
Abstract
HAVING STRONG BRANDS is a key to our success. One of our most important tasks for the future is therefore strengthening the Erisson brand. Our ambition is to further develop Ericsson – a brand that represents and projects reliability. This is a fundamental prerequisite if we are to increase our collective competitiveness, ability to grow, and profitability.
1) The Ericsson Trademark Book:
2) Trademarks at Ericsson
3) The Brand as a strategic asset
4) Trademark problems and how to avoid them
Please use this url to cite or link to this publication:
author
and
organization
publishing date
type
Chapter in Book/Report/Conference proceeding
publication status
published
subject
keywords
trademark, intelectual property, Strategic assets, Strategic Assets
host publication
The Ericsson Corporate Trademark Book
article number
2
edition
1
pages
42 pages
publisher
Ruter Media Group
report number
1
language
English
LU publication?
yes
id
d2a45a3a-61e1-4b0f-ac4e-14e907e683f1
date added to LUP
2025-10-22 08:08:23
date last changed
2025-10-27 08:52:46
@misc{d2a45a3a-61e1-4b0f-ac4e-14e907e683f1,
  abstract     = {{HAVING STRONG BRANDS is a key to our success. One of our most important tasks for the future is therefore strengthening the Erisson brand. Our ambition is to further develop Ericsson – a brand that represents and projects reliability. This is a fundamental prerequisite if we are to increase our collective competitiveness, ability to grow, and profitability.<br/>1) The Ericsson Trademark Book:<br/>2) Trademarks at Ericsson<br/>3) The Brand as a strategic asset<br/>4) Trademark problems and how to avoid them}},
  author       = {{Urde, Mats and Melin, Frans}},
  booktitle    = {{The Ericsson Corporate Trademark Book}},
  keywords     = {{trademark; intelectual property; Strategic assets; Strategic Assets}},
  language     = {{eng}},
  month        = {{01}},
  pages        = {{40--82}},
  publisher    = {{Ruter Media Group}},
  title        = {{The Ericsson Corporate Trademark Book : The Brand as a strategic asset}},
  year         = {{1999}},
}