Publications | Lund University Publications

1 – 1 of 1

show: 10
|
sort: year (new to old)

News feed Embed this list Save this search Mark all Export

Cancel

Embed this list

copy and paste the html snippet below into your own page:

<iframe src="https://lup.lub.lu.se/search/publication?embed=1&q=keywords+exact+%22Strategic+Assets%22&amp;hide_pagination=1&amp;hide_info=1&amp;hide_options=1"
  width="100%"
  height="400"
  allowtransparency="true"
  frameborder="0">
</iframe>

1999
Mark The Ericsson Corporate Trademark Book : The Brand as a strategic asset
Urde, Mats ^LU and Melin, Frans ^LU (1999) p.40-82
- Chapter in Book/Report/Conference proceeding › Chapter in report