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- 2024
-
Mark
Ett kundperspektiv på varumärkens digitala kompetenser – Hur varumärken kan bygga varumärkeskapital och kundlojalitet genom digital kompetens
(
- Working paper/Preprint › Working paper
- 2022
-
Mark
Lund Digital Trust Survey 2022
2022)(
- Book/Report › Report
-
Mark
Of Swedes & Facebook 2022
2022)(
- Book/Report › Report
-
Mark
Lund Digital Marketing Insights Survey 2022
2022)(
- Book/Report › Report
- 2021
-
Mark
Svenskarna och Amazon fem månader efter starten – Hur har det gått?
2021) In Digital Competences of Swedish Brands. Working report series(
- Working paper/Preprint › Working paper
-
Mark
Social Media Consumption among Grocery Customers in Sweden
2021)(
- Book/Report › Report
- 2020
-
Mark
Amazons etablering i Sverige har fått kritik av experterna men stärkt varumärket bland konsumenterna – Hur går det ihop?
2020) In Digital Competences of Swedish Brands. Working report series(
- Working paper/Preprint › Working paper
-
Mark
Black Friday inleder svensk julhandel – och är definitivt här för att stanna
2020) In Digital Competences of Swedish Brands. Working report series(
- Working paper/Preprint › Working paper
- 2019
-
Mark
‘You are where you shop’: Examining stereotypes about town center shoppers
(
- Contribution to journal › Article
-
Mark
Exciting on Facebook or competent in the newspaper? : Media effects on consumers’ perceptions of brands in the fashion category
(
- Contribution to journal › Article