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- 2008
-
Mark
Retailer brands and the impact on innovativeness in the grocery store assortment
(
- Contribution to journal › Article
- 2007
-
Mark
Understanding price premium for grocery products: a conceptual model of customer-based brand equity
(
- Contribution to journal › Article
-
Mark
Sveriges starkaste livsmedelsvarumärken 2007 - En analys och ranking med utgågngspunkt från kategoridominans i kampen om dagligvarubutikskundens tycke och preferens
2007) In Lund International Food Studies(
- Book/Report › Report
-
Mark
Corporate social responsibility and the positioning of grocery brands. An exploratory study of retailer and manufacturer brands at point of purchase
(
- Contribution to journal › Article
- 2006
-
Mark
A conceptual framework for customer based brand equity in grocery categories – implications for future research
(
- Working paper/Preprint › Working paper
-
Mark
Sources of customer satisfaction with shopping malls: a comparative study of different customer segments
(
- Contribution to journal › Article
-
Mark
Ett kundbaserat varumärkeskapitalindex för konsumentförpackade livsmedel - En analys av positioner och möjliga strategier i en hårdnande konkurrens från handelns egna märkesvaror
2006) In Lund International Food Studies(
- Book/Report › Report
-
Mark
Customer perceived service quality in the supermarket and the discount store. Examination of a service quality measurement scale in a Swedish context
2006) In Working Paper Series(
- Working paper/Preprint › Working paper
- 2005
-
Mark
Dagligvaruhandelns egna märkesvaror – konsekvenser och utvecklingstendenser
Anselmsson, Johan LU and Johansson, Ulf LU (2005)
- Book/Report › Anthology (editor)
-
Mark
Retailer brand category penetration and the effect on average prices – Analysis of GfK Sweden’s household panel data
2005) NJF seminar no. 381: The Northern European Food Industry(
- Contribution to conference › Paper, not in proceeding