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- 2018
-
Mark
Combining screen recordings and eye movement data to analyze consumers' purchase decisions on dynamic supermarket websites
2018) p.22-22(
- Contribution to conference › Abstract
-
Mark
Grocery shopping in the digital age : Visual attention and product choices in physical and online supermarkets
2018) Nordic Retail and Wholesale Conference 2018(
- Contribution to conference › Other
- 2012
-
Mark
The use of eye-tracking and retrospective interviews to study teenagers' exposure to online advertising
(
- Contribution to journal › Article
-
Mark
The use and value of eye-tracking in consumer studies
2012) In Journal of Consumer Behaviour(
- Contribution to journal › Article
- 2011
-
Mark
Children’s Exposure to and Perceptions of Online Advertising
(
- Contribution to journal › Article
-
Mark
Attending to different types of visuals in massmedia: Eye tracking studies on newspaper reading, netpaper reading and online advertising
2011) The 61th Annual Conference of the International Communication Association, 2011(
- Chapter in Book/Report/Conference proceeding › Paper in conference proceeding
- 2010
-
Mark
Marketing On-line: An Eye-tracking Study of Swedish Nine-graders Exposure to Internet Advertising.
2010) 1st Nordic Conference on Consumer Research, 2010(
- Contribution to conference › Abstract
-
Mark
Potential, Actual and Perceived Exposure of Internet Advertisement among Swedish 14–16 Years Old Children
2010) Child and Teen Consumption. Interdisciplinary, theory and practice(
- Contribution to conference › Paper, not in proceeding