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2007
Mark Seeing corporate social responsibility through the relationship marketing lens
Cerne, Annette ^LU and El-Ansary, Adel I (2007) Relationship Marketing Summit
- Contribution to conference › Paper, not in proceeding
Mark The stakeholder role of corporations in the debate on corporate social responsibility
Cerne, Annette ^LU (2007) 7th International Business Research Conference
- Contribution to conference › Paper, not in proceeding
2006
Mark Inconsistencies in communications on corporate social responsibility
Cerne, Annette ^LU (2006) 11th International Conference on Corporate and Marketing Communications
- Contribution to conference › Paper, not in proceeding
Mark Country-specific interpretations of corporate social responsibility in Europe – the case of Sweden and the UK
Cerne, Annette ^LU (2006) 22nd Conference of European Group of Organizational Studies
- Contribution to conference › Paper, not in proceeding
2005
Mark An integrative framework for evolving a socially responsible marketing strategy
El-Ansary, Adel I and Cerne, Annette ^LU (2005) In ICFAI Journal of Business Strategy Winter. p.7-17
- Contribution to journal › Article
Mark An Integrative Framework for Evolving A Socially Responsible Marketing Strategy
El-Ansary, Adel I and Cerne, Annette ^LU (2005)
- Working paper/Preprint › Working paper
Mark Integrating Corporate Social Responsibility into Marketing Strategy – the cases of two European food retailers
Cerne, Annette ^LU and El-Ansary, Adel I (2005) 13th International Conference on Research in Distributive Trades
- Contribution to conference › Paper, not in proceeding
2003
Mark Integrating corporate social responsibility with marketing strategies in retailing
Cerne, Annette ^LU (2003)
- Thesis › Licentiate thesis
Mark Corporate Social Responsibility in retail systems
Cerne, Annette ^LU (2003) 17th Nordic Conference on Business Studies
- Contribution to conference › Paper, not in proceeding
Mark Developing corporate social responsibility in retail systems.
Cerne, Annette ^LU and Elg, Ulf ^LU (2003) Academy of Marketing Science World Marketing Congress,
- Contribution to conference › Paper, not in proceeding

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