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- 2024
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Mark
Sports as "Washing"
2024) Paper Development Workshop - Advancing Management Theory with Sports Data(
- Contribution to conference › Other
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Mark
Consumer Resistance and Acceptance of Sportswashing in the Western Digital Sphere
2024) 12TH EIASM INTERPRETIVE CONSUMER RESEARCH WORKSHOP(
- Contribution to conference › Other
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Mark
Rethinking (Brand) Coolness as Affective Intensities
2024) Brand Camp 6(
- Contribution to conference › Other