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- 2024
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Mark
Social media marketing activities, customer engagement, and customer stickiness : A longitudinal investigation
(
- Contribution to journal › Article
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Mark
Boosting app-based mobile financial services engagement in B2B subsistence marketplaces: : The roles of marketing strategy and app design
(
- Contribution to journal › Article
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Mark
Understanding the effects of firms' unresponsiveness on social media toward customer feedback on customers' engagement: the impact of ethnicity
2024) In Journal of Research in Interactive Marketing: Special Issue on Digital Piracy(
- Contribution to journal › Article
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Mark
Engaging consumers through artificially intelligent technologies: Systematic review, conceptual model, and further research
(
- Contribution to journal › Scientific review
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Mark
Gamification's role in fostering user engagement with healthy food-based digital content
(
- Contribution to journal › Article
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Mark
Boosting customers’ impulsive buying tendency in live-streaming commerce: The role of customer engagement and deal proneness
(
- Contribution to journal › Article
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Mark
Social isolation and risk-taking behavior : The case of COVID-19 and cryptocurrency
(
- Contribution to journal › Article
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Mark
The effect of consumer-perceived COVID-19 ad value on health-protective behavior: Mediating role of engagement
2024) In Health Marketing Quarterly(
- Contribution to journal › Article
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Mark
Online Content Creators’ and Viewers’ Interdependent Journeys
(
- Contribution to journal › Article
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Mark
Using machine learning to develop customer insights from user-generated content
(
- Contribution to journal › Article