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2024
Mark Internal marketing in changing times - Supporting personnel meeting customers in physical retail stores
Johansson, Ulf ^LU and Bäckström, Kristina ^LU (2024) Nordic Retail and Wholesale Conference
- Contribution to conference › Abstract
Mark Handelns egna varumärken : Utveckling, användning och påverkan på konkurrensen
Johansson, Ulf ^LU and Hultman, Jens (2024) In Uppdragsforskningsrapport
- Book/Report › Report
Mark Pricing capability in B2B
Hallberg, Niklas L. ^LU (2024) p.241-243
- Chapter in Book/Report/Conference proceeding › Book chapter
Mark Entrepreneurial ecosystems in the informal economy : a case study of mototaxi drivers in Colombia
Vanegas-Chinchilla, Norida ; Schmutzler, Jana ; Porras-Paez, Andrea ^LU and Juliao-Rossi, Jorge (2024) p.211-240
- Chapter in Book/Report/Conference proceeding › Book chapter
Mark Introduction : wicked problems require transformative capabilities
Thomasson, Anna ^LU (2024) p.1-6
- Chapter in Book/Report/Conference proceeding › Book chapter
Mark Visualize!
Sörgärde, Nadja ^LU (2024) p.86-92
- Chapter in Book/Report/Conference proceeding › Book chapter
Mark Digital Traces Representing Online Consumer Practices : A Methodological Guidance for Exploratory Retailing Research
Stoopendahl, Patrik ^LU (2024) Nordic Retail and Wholesale Conference
- Contribution to conference › Abstract
Mark E-commerce Managers at Work : Exploring the Role of a New Market Actor
Fuentes, Christian ^LU ; Bäckström, Kristina ^LU ; Wulff, Gabriella and Stoopendahl, Patrik ^LU (2024) Nordic Retail and Wholesale Conference
- Contribution to conference › Abstract
Mark Towards privacy-aware personalization practices in retail
Hagberg, Johan ; Flaig, Alexander ; Bäckström, Kristina ^LU ; Fuentes, Christian ^LU and Stoopendahl, Patrik ^LU (2024) Nordic Retail and Wholesale Conference
- Contribution to conference › Abstract
Mark The Role of Consumer Speech Acts in Brand Activism : A Transformative Advertising Perspective
Fletcher-Brown, Judith ; Middleton, Karen ; Thompson-Whiteside, Helen ; Turnbull, Sarah ; Tuan, Annamaria and Hollebeek, Linda D. ^LU (2024) In Journal of Advertising 53(4). p.491-510
- Contribution to journal › Article

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