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- 2014
- The Nobel Prize: A 'Heritage based' Brand-oriented Network (
- 2009
- Uncovering the corporate brand's core values (
- 2007
- Corporate brands with a heritage (
- 2006
- The Crown as a corporate brand: Insights from Monarchies (
- 2003
- Core value-based corporate brand building (
- 1999
- Brand Orientation: A mindset for building brands into strategic resources (
- 1994
- Brand Orientation – A Strategy for Survival (