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2014
- Working Paper Working paper
The Nobel Prize: A 'Heritage based' Brand-oriented Network
Urde, Mats ^LU and Greyser, Stephen A (2014) In Harvard Business School working papers series 15-010(15-010). Mark
2009
- Contribution to journal Article
Uncovering the corporate brand's core values
Urde, Mats ^LU (2009) 10th Symposium of the International-Corporate-Identity-Group In Management Decision 47(4). p.616-638 Mark
2007
- Contribution to journal Article
Corporate brands with a heritage
Urde, Mats ^LU ; Greyser, Stephen A and Balmer, John M T (2007) In Journal of Brand Management 15(1). p.4-19 Mark
2006
- Contribution to journal Article
The Crown as a corporate brand: Insights from Monarchies
Balmer, John M T; Greyser, Stephen A and Urde, Mats ^LU (2006) In Journal of Brand Management 14(1). p.137-161 Mark
2003
- Contribution to journal Article
Core value-based corporate brand building
Urde, Mats ^LU (2003) In European Journal of Marketing 37(7/8). p.1017-1040 Mark
1999
- Contribution to journal Article
Brand Orientation: A mindset for building brands into strategic resources
Urde, Mats ^LU (1999) In Journal of Marketing Management 15. p.117-133 Mark
1994
- Contribution to journal Article
Brand Orientation – A Strategy for Survival
Urde, Mats ^LU (1994) In Journal of Consumer Marketing 11(3). p.18-32 Mark

Lund University Publications

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