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2014
Mark The Nobel Prize: A 'Heritage based' Brand-oriented Network
Urde, Mats ^LU and Greyser, Stephen A (2014) In Harvard Business School working papers series 15-010(15-010).
- Working paper/Preprint › Working paper
2009
Mark Uncovering the corporate brand's core values
Urde, Mats ^LU (2009) 10th Symposium of the International-Corporate-Identity-Group In Management Decision 47(4). p.616-638
- Contribution to journal › Article
2007
Mark Corporate brands with a heritage
Urde, Mats ^LU ; Greyser, Stephen A and Balmer, John M T (2007) In Journal of Brand Management 15(1). p.4-19
- Contribution to journal › Article
2006
Mark The Crown as a corporate brand: Insights from Monarchies
Balmer, John M T ; Greyser, Stephen A and Urde, Mats ^LU (2006) In Journal of Brand Management 14(1). p.137-161
- Contribution to journal › Article
2003
Mark Core value-based corporate brand building
Urde, Mats ^LU (2003) In European Journal of Marketing 37(7/8). p.1017-1040
- Contribution to journal › Article
1999
Mark Brand Orientation: A mindset for building brands into strategic resources
Urde, Mats ^LU (1999) In Journal of Marketing Management 15. p.117-133
- Contribution to journal › Article
1994
Mark Brand Orientation – A Strategy for Survival
Urde, Mats ^LU (1994) In Journal of Consumer Marketing 11(3). p.18-32
- Contribution to journal › Article