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2023
Mark Critical factors for involvement in customers’ product development : an SME perspective
Flankegård, Filip ; Johansson, Glenn ^LU and Granlund, Anna (2023) In Journal of Business and Industrial Marketing 38(13). p.143-153
- Contribution to journal › Article
2020
Mark Interactions between University Spin-Offs and Academia : A Dynamic Perspective
Laage-Hellman, Jens ; Lind, Frida ; Öberg, Christina ^LU and Shih, Tommy ^LU (2020) In Journal of Business and Industrial Marketing 35(12). p.1941-1955
- Contribution to journal › Article
2019
Mark B2B brand equity : investigating the effects of human capital and relational trust
Biedenbach, Galina ; Hultén, Peter and Tarnovskaya, Veronika ^LU (2019) In Journal of Business and Industrial Marketing 34(1). p.1-11
- Contribution to journal › Article