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2023
Mark Proactive Service Recovery Performance in Emerging (vs. Developed) Market-Based Firms: The Role of Clients’ Cultural Orientation
Nik Bakhsh, Naghmeh ; Hollebeek, Linda ^LU ; Riivits-Arkonsuo, Iivi ; K. Clark, Moira and Casas, Ramunas (2023) In Organizations and Markets in Emerging Economies 14(2(28)). p.260-285
- Contribution to journal › Article
2022
Mark Customer Engagement in Emerging Markets: Framework and Propositions
Hollebeek, Linda ^LU ; Muniz-Martinez, Norberto ; Clark, Moira K. ; Simanaviciute, Agne and Letukyte, Neda (2022) In Organizations and Markets in Emerging Economies 13(2). p.284-299
- Contribution to journal › Article