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- 2010
-
Mark
An exploratory investigation of the elements of B2B brand image and its relationship to price premium
(
- Contribution to journal › Article
-
Mark
Tracing the drivers of B2B brand strength and value
2010)(
- Thesis › Doctoral thesis (monograph)
- 1997
-
Mark
Varumärket som strategiskt konkurrensmedel - Om konsten att bygga upp starka varumärken
1997) In Lund Studies in Economics and Management(
- Thesis › Doctoral thesis (monograph)
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