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2022
Mark Brand orientation in action : Towards a relational approach
Gromark, Johan ^LU (2022) 161.
- Thesis › Doctoral thesis (compilation)
2020
Mark Brand orientation in action – A transformational learning intervention
Gromark, Johan ^LU (2020) In Journal of Business Research 119. p.412-422
- Contribution to journal › Article
2016
Mark The Corporate Brand Identity and Reputation Matrix - The case of the Nobel Prize
Urde, Mats ^LU and Greyser, Stephen A. (2016) In Journal of Brand Management 23(1). p.89-117
- Contribution to journal › Article
Mark The brand core and its management over time
Urde, Mats ^LU (2016) In Journal of Product & Brand Management 25(1). p.26-42
- Contribution to journal › Article
2015
Mark Enhancing Organizational Performance of International SMEs through Inter-Firm Marketing Collaborations
Tajeddini, Kayhan ^LU ; Elg, Ulf ^LU and Pervez N, Ghauri (2015) In Advances in International Marketing 26. p.109-133
- Chapter in Book/Report/Conference proceeding › Book chapter
2014
Mark Market and brand-oriented schools of positioning
Urde, Mats ^LU and Koch, Christian ^LU (2014) In Journal of Product & Brand Management 23(7). p.478-490
- Contribution to journal › Article
Mark The Nobel Prize: A 'Heritage based' Brand-oriented Network
Urde, Mats ^LU and Greyser, Stephen A (2014) In Harvard Business School working papers series 15-010(15-010).
- Working paper/Preprint › Working paper
2013
Mark Brand orientation and market orientation – From alternatives to synergy
Urde, Mats ^LU ; Baumgarth, Carsten and Merrilees, Bill (2013) In Journal of Business Research 66(1). p.13-20
- Contribution to journal › Article
Mark Corporate Brand Identity Matrix
Urde, Mats ^LU (2013) In Journal of Brand Management 20(9). p.742-761
- Contribution to journal › Article
Mark Brand orientation : Past, Present, and Future
Baumgarth, Carsten ; Merrilees, Bill and Urde, Mats ^LU (2013) In Journal of Marketing Management 29(9-10). p.973-980
- Contribution to journal › Debate/Note/Editorial

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