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2009
Mark Uncovering the corporate brand's core values
Urde, Mats ^LU (2009) 10th Symposium of the International-Corporate-Identity-Group In Management Decision 47(4). p.616-638
- Contribution to journal › Article
2008
Mark “The role of corporate branding in market driving strategy”
Tarnovskaya, Veronika ^LU ; Elg, Ulf ^LU and Burt, Steve (2008) In International Journal of Retail & Distribution Management 36(11). p.941-965
- Contribution to journal › Article
2007
Mark The Mechanism of Market Driving with a Corporate Brand - The Case of a Global Retailer
Tarnovskaya, Veronika ^LU (2007)
- Thesis › Doctoral thesis (monograph)
2006
Mark The monarchy as a corporate brand - Some corporate communications dimensions
Greyser, Stephen A. ; Balmer, John M. T. and Urde, Mats ^LU (2006) In European Journal of Marketing 40(7-8). p.902-908
- Contribution to journal › Article

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