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- 2009
-
Mark
Uncovering the corporate brand's core values
2009) 10th Symposium of the International-Corporate-Identity-Group In Management Decision 47(4). p.616-638(
- Contribution to journal › Article
- 2008
-
Mark
“The role of corporate branding in market driving strategy”
(
- Contribution to journal › Article
- 2007
-
Mark
The Mechanism of Market Driving with a Corporate Brand - The Case of a Global Retailer
2007)(
- Thesis › Doctoral thesis (monograph)
- 2006
-
Mark
The monarchy as a corporate brand - Some corporate communications dimensions
(
- Contribution to journal › Article
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