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- 2022
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Mark
The A(ffect) B(ehavior) C(ognition) D(ecision) of parasocial relationships : A pilot study on the psychometric properties of the Multidimensional Measure of Parasocial Relationships (MMPR)
(
- Contribution to journal › Article
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Mark
The invisible leash : when human brands hijack corporate brands' consumer relationships
(
- Contribution to journal › Article