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- 2014
-
Mark
Corporate Brand Positioning – A Process Perspective
2014) 9th Global Brand Conference(
- Contribution to conference › Paper, not in proceeding
- 2012
-
Mark
Challenging the strategy paradigm within the paper packaging industry
(
- Contribution to journal › Article
- 2007
-
Mark
The role of the supply chain perspective for increased customer orientation
(
- Chapter in Book/Report/Conference proceeding › Paper in conference proceeding
- 1999
-
Mark
Strategisk förändring, makt och kunskap : om disciplinering och motstånd i tidningsföretag
(
- Thesis › Doctoral thesis (monograph)