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- 2019
-
Mark
Corporate brand positioning in complex industrial firms : Introducing a dynamic, process approach to positioning
(
- Contribution to journal › Article
- 2016
-
Mark
Textual objects and strategizing : The influence of documents as active objects on strategic recursiveness
(
- Contribution to journal › Article
- 2014
-
Mark
Strategic change: a journey towards new meaning? Semantic analysis of corporate communication
(
- Contribution to journal › Article
-
Mark
From PowerPoints to Reality - Managing Strategic Change in the Paper Packaging Industry
2014)(
- Thesis › Doctoral thesis (compilation)
-
Mark
Corporate Brand Positioning – A Process Perspective
2014) 9th Global Brand Conference(
- Contribution to conference › Paper, not in proceeding