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2022
Mark Reassessing brand co-creation: towards a critical performativity approach
Lucarelli, Andrea ; Cassinger, Cecilia ^LU and Östberg, Jacob (2022)
- Chapter in Book/Report/Conference proceeding › Book chapter
2013
Mark Towards brand ecology : An analytical semiotic framework for interpreting the emergence of place brands
Giovanardi, Massimo ; Lucarelli, Andrea ^LU and Pasquinelli, Cecilia (2013) In Marketing Theory 13(3). p.365-383
- Contribution to journal › Article