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Reassessing brand co-creation: towards a critical performativity approach

Lucarelli, Andrea ; Cassinger, Cecilia LU and Östberg, Jacob (2022)
Please use this url to cite or link to this publication:
author
; and
organization
publishing date
type
Chapter in Book/Report/Conference proceeding
publication status
published
subject
keywords
critical performativity, critical branding, brand co-creation, brand assemblage, brand ecology, brand activism
host publication
Research handbook on brand co-creation : Theory, practice, and ethical implications - Theory, practice, and ethical implications
editor
Markovic, Stefan ; Gyrd-Jones, Richard ; von Wallpach, Sylvia and Lindgreen, Adam
publisher
Edward Elgar Publishing
language
English
LU publication?
yes
id
6a3b46b3-556d-4180-9530-975994a40533
date added to LUP
2021-11-26 11:12:13
date last changed
2022-03-15 10:41:21
@inbook{6a3b46b3-556d-4180-9530-975994a40533,
  author       = {{Lucarelli, Andrea and Cassinger, Cecilia and Östberg, Jacob}},
  booktitle    = {{Research handbook on brand co-creation : Theory, practice, and ethical implications}},
  editor       = {{Markovic, Stefan and Gyrd-Jones, Richard and von Wallpach, Sylvia and Lindgreen, Adam}},
  keywords     = {{critical performativity; critical branding; brand co-creation; brand assemblage; brand ecology; brand activism}},
  language     = {{eng}},
  month        = {{03}},
  publisher    = {{Edward Elgar Publishing}},
  title        = {{Reassessing brand co-creation: towards a critical performativity approach}},
  year         = {{2022}},
}