Reassessing brand co-creation: towards a critical performativity approach
(2022)
Please use this url to cite or link to this publication:
https://lup.lub.lu.se/record/6a3b46b3-556d-4180-9530-975994a40533
- author
- Lucarelli, Andrea ; Cassinger, Cecilia LU and Östberg, Jacob
- organization
- publishing date
- 2022-03-25
- type
- Chapter in Book/Report/Conference proceeding
- publication status
- published
- subject
- keywords
- critical performativity, critical branding, brand co-creation, brand assemblage, brand ecology, brand activism
- host publication
- Research handbook on brand co-creation : Theory, practice, and ethical implications - Theory, practice, and ethical implications
- editor
- Markovic, Stefan ; Gyrd-Jones, Richard ; von Wallpach, Sylvia and Lindgreen, Adam
- publisher
- Edward Elgar Publishing
- language
- English
- LU publication?
- yes
- id
- 6a3b46b3-556d-4180-9530-975994a40533
- date added to LUP
- 2021-11-26 11:12:13
- date last changed
- 2022-03-15 10:41:21
@inbook{6a3b46b3-556d-4180-9530-975994a40533, author = {{Lucarelli, Andrea and Cassinger, Cecilia and Östberg, Jacob}}, booktitle = {{Research handbook on brand co-creation : Theory, practice, and ethical implications}}, editor = {{Markovic, Stefan and Gyrd-Jones, Richard and von Wallpach, Sylvia and Lindgreen, Adam}}, keywords = {{critical performativity; critical branding; brand co-creation; brand assemblage; brand ecology; brand activism}}, language = {{eng}}, month = {{03}}, publisher = {{Edward Elgar Publishing}}, title = {{Reassessing brand co-creation: towards a critical performativity approach}}, year = {{2022}}, }