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2019
Mark Elusive intangibles : Exploring the experience of authenticity in product development
Kristav, Per ^LU (2019)
- Thesis › Doctoral thesis (compilation)
2018
Mark Corporate rebranding failure and brand meanings in the digital environment
Tarnovskaya, Veronika ^LU and Biedenbach, Galina (2018) In Marketing Intelligence and Planning 36(4). p.455-469
- Contribution to journal › Article
2016
Mark The brand core and its management over time
Urde, Mats ^LU (2016) In Journal of Product & Brand Management 25(1). p.26-42
- Contribution to journal › Article

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