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- 2016
-
Mark
The Corporate Brand Identity and Reputation Matrix - The case of the Nobel Prize
(
- Contribution to journal › Article
-
Mark
The brand core and its management over time
(
- Contribution to journal › Article
- 2014
-
Mark
Market and brand-oriented schools of positioning
(
- Contribution to journal › Article
-
Mark
The Nobel Prize: A 'Heritage based' Brand-oriented Network
(
- Working paper/Preprint › Working paper
- 2013
-
Mark
Brand orientation and market orientation – From alternatives to synergy
(
- Contribution to journal › Article
-
Mark
Corporate Brand Identity Matrix
(
- Contribution to journal › Article
-
Mark
Brand orientation : Past, Present, and Future
(
- Contribution to journal › Debate/Note/Editorial
- 1999
-
Mark
Brand Orientation: A mindset for building brands into strategic resources
(
- Contribution to journal › Article
- 1997
-
Mark
Märkesorientering - Utveckling av varumärken som strategiska resurser och skydd mot varumärkesdegeneration
1997) In Lunds Studies in Economics and Management(
- Thesis › Doctoral thesis (monograph)