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- 2020
-
Mark
How Globalization Affects Consumers : Insights from 30 years of CCT Globalization Research
(
- Contribution to journal › Article
- 2018
-
Mark
Algorithmic governance and the need for consumer empowerment in data-driven markets
(
- Contribution to journal › Article
- 2017
-
Mark
Brand co-creation : Consumer empowerment and exploitation
2017) p.223-235(
- Chapter in Book/Report/Conference proceeding › Book chapter