Advanced

How Globalization Affects Consumers : Insights from 30 years of CCT Globalization Research

Sharifonnasabi, Zahra ; Bardhi, Fleura LU and Luedicke, Marius K. (2020) In Marketing Theory 20(3). p.273-298
Please use this url to cite or link to this publication:
author
; and
publishing date
type
Contribution to journal
publication status
published
subject
keywords
consumer empowerment, consumer identity, deterritorialization, global brand, globalization, glocalization, homogenization, international marketing
in
Marketing Theory
volume
20
issue
3
pages
26 pages
publisher
SAGE Publications
external identifiers
  • scopus:85074993108
ISSN
1741-301X
DOI
10.1177/1470593119887469
language
English
LU publication?
no
id
f014f69c-8708-4bab-8e19-ad3fe60018f5
date added to LUP
2020-11-04 13:37:10
date last changed
2020-12-29 01:07:52
@article{f014f69c-8708-4bab-8e19-ad3fe60018f5,
  author       = {Sharifonnasabi, Zahra and Bardhi, Fleura and Luedicke, Marius K.},
  issn         = {1741-301X},
  language     = {eng},
  number       = {3},
  pages        = {273--298},
  publisher    = {SAGE Publications},
  series       = {Marketing Theory},
  title        = {How Globalization Affects Consumers : Insights from 30 years of CCT Globalization Research},
  url          = {http://dx.doi.org/10.1177/1470593119887469},
  doi          = {10.1177/1470593119887469},
  volume       = {20},
  year         = {2020},
}