How Globalization Affects Consumers : Insights from 30 years of CCT Globalization Research
(2020) In Marketing Theory 20(3). p.273-298
Please use this url to cite or link to this publication:
https://lup.lub.lu.se/record/f014f69c-8708-4bab-8e19-ad3fe60018f5
- author
- Sharifonnasabi, Zahra ; Bardhi, Fleura LU and Luedicke, Marius K.
- publishing date
- 2020
- type
- Contribution to journal
- publication status
- published
- subject
- keywords
- consumer empowerment, consumer identity, deterritorialization, global brand, globalization, glocalization, homogenization, international marketing
- in
- Marketing Theory
- volume
- 20
- issue
- 3
- pages
- 26 pages
- publisher
- SAGE Publications
- external identifiers
-
- scopus:85074993108
- ISSN
- 1741-301X
- DOI
- 10.1177/1470593119887469
- language
- English
- LU publication?
- no
- id
- f014f69c-8708-4bab-8e19-ad3fe60018f5
- date added to LUP
- 2020-11-04 13:37:10
- date last changed
- 2022-04-19 01:42:32
@article{f014f69c-8708-4bab-8e19-ad3fe60018f5,
author = {{Sharifonnasabi, Zahra and Bardhi, Fleura and Luedicke, Marius K.}},
issn = {{1741-301X}},
keywords = {{consumer empowerment; consumer identity; deterritorialization; global brand; globalization; glocalization; homogenization; international marketing}},
language = {{eng}},
number = {{3}},
pages = {{273--298}},
publisher = {{SAGE Publications}},
series = {{Marketing Theory}},
title = {{How Globalization Affects Consumers : Insights from 30 years of CCT Globalization Research}},
url = {{http://dx.doi.org/10.1177/1470593119887469}},
doi = {{10.1177/1470593119887469}},
volume = {{20}},
year = {{2020}},
}