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2015
Mark Corporate brand as a contract with stakeholders – theology or pragmatism?
Tarnovskaya, Veronika ^LU (2015) In Marketing Intelligence and Planning 33(6). p.865-886
- Contribution to journal › Article
2012
Mark The Human Dimension and Organizational Performance
Dahlgaard-Park, Su Mi ^LU (2012) In Total Quality Management & Business Excellence 23, issue 2.
- Book/Report › Anthology (editor)
2011
Mark Interior aesthetics: an experience-focused approach for the design of brand-specific automotive identity
Warell, Anders ^LU and Young, Kenneth (2011) In International Journal of Vehicle Design 55(2-4). p.278-303
- Contribution to journal › Article
2007
Mark The Mechanism of Market Driving with a Corporate Brand - The Case of a Global Retailer
Tarnovskaya, Veronika ^LU (2007)
- Thesis › Doctoral thesis (monograph)
1997
Mark Varumärket som strategiskt konkurrensmedel - Om konsten att bygga upp starka varumärken
Melin, Frans ^LU (1997) In Lund Studies in Economics and Management
- Thesis › Doctoral thesis (monograph)

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