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- 2016
-
Mark
The Corporate Brand Identity and Reputation Matrix - The case of the Nobel Prize
(
- Contribution to journal › Article
-
Mark
The brand core and its management over time
(
- Contribution to journal › Article
- 2014
-
Mark
Market and brand-oriented schools of positioning
(
- Contribution to journal › Article
- 2013
-
Mark
Brand orientation and market orientation – From alternatives to synergy
(
- Contribution to journal › Article