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- 2018
-
Mark
Faculty responses to business school branding : a discursive approach
2018) In European Journal of Marketing(
- Contribution to journal › Article
- 2012
-
Mark
Branded business schools: Processes of discursive positioning
2012) 4th International Symposium of Process Organization Studies(
- Contribution to conference › Paper, not in proceeding
- 2010
-
Mark
Australian School of business - branding and faculty identity
2010)(
- Working paper/Preprint › Working paper