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- 2012
-
Mark
Evaluation of a CRM System Implementation in China
2012) p.168-181(
- Chapter in Book/Report/Conference proceeding › Book chapter
- 2011
-
Mark
CRM System Implementation: How Great Expectations in Sweden are Dashed in China
(
- Contribution to journal › Article
- 2005
-
Mark
Evaluation of a CRM System Implementation in China
2005)(
- Chapter in Book/Report/Conference proceeding › Paper in conference proceeding