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- 2009
-
Mark
Identical CSR strategies, different marketing outcomes
2009) American Marketing Association Winter Conference(
- Contribution to conference › Paper, not in proceeding
- 2007
-
Mark
Seeing corporate social responsibility through the relationship marketing lens
2007) Relationship Marketing Summit(
- Contribution to conference › Paper, not in proceeding
- 2005
-
Mark
An integrative framework for evolving a socially responsible marketing strategy
(
- Contribution to journal › Article
-
Mark
An Integrative Framework for Evolving A Socially Responsible Marketing Strategy
2005)(
- Working paper/Preprint › Working paper
-
Mark
Integrating Corporate Social Responsibility into Marketing Strategy – the cases of two European food retailers
2005) 13th International Conference on Research in Distributive Trades(
- Contribution to conference › Paper, not in proceeding