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- 2024
-
Mark
Boosting customers’ impulsive buying tendency in live-streaming commerce: The role of customer engagement and deal proneness
(
- Contribution to journal › Article
-
Mark
Selling Far-Right Extremism: New Forms of Far-Right Merchandise and Online Consumer Subcultures in Sweden
2024)(
- Chapter in Book/Report/Conference proceeding › Book chapter
-
Mark
Gamification's role in fostering user engagement with healthy food-based digital content
(
- Contribution to journal › Article
-
Mark
The Circular Economy: A Transformative Service Perspective
2024) In Journal of Service Research(
- Contribution to journal › Article
-
Mark
Social media marketing activities, customer engagement, and customer stickiness : A longitudinal investigation
2024) In Psychology and Marketing(
- Contribution to journal › Article
-
Mark
The effect of consumer-perceived COVID-19 ad value on health-protective behavior: Mediating role of engagement
2024) In Health Marketing Quarterly(
- Contribution to journal › Article
-
Mark
Public private partnerships for the empowerment of women in business? A critical communication perspective
2024)(
- Chapter in Book/Report/Conference proceeding › Paper in conference proceeding
-
Mark
Ethical Consumption Cap
(
- Chapter in Book/Report/Conference proceeding › Book chapter
-
Mark
Sports as "Washing"
2024) Paper Development Workshop - Advancing Management Theory with Sports Data(
- Contribution to conference › Other
-
Mark
Winning the in-store battle : Shopper marketing cases from the shop floor
(2024)
- Book/Report › Report