Lund University School of Economics and Management, LUSEM

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2025
Mark The Shadow Communication Model
Nunstedt Strömberg, Saga ^LU ; Eriksson, William ^LU and Senkler, Ole ^LU (2025) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20252
Department of Business Administration
- Master (One yr)
Mark "Established Since...": How Pioneer Brands Use Time in Heritage Branding
Garfield, Mallory ^LU ; Jaimes Guerra, Adriana Geraldine ^LU and Secretin, Lucie ^LU (2025) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20252
Department of Business Administration
- Master (One yr)
Mark Gears of Global Turmoil: Sweden’s most important industry in the Wake of Crisis
Sunrise, Maria ^LU and Eknor, Ture ^LU (2025) NEKH01 20251
Department of Economics
- Bach. Degree
Mark Beyond Brand Fit: Emotional Value in Unexpected Co-Branding
Malmgren, Erik ^LU ; Olsson, Emma ^LU and Vinnichuk, Evelina ^LU (2025) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20252
Department of Business Administration
- Misc.
Mark From Cheap to Charming: Rejuvenating Low-Cost Brands
Åström, Anna ^LU ; Hammarlund, Frida ^LU and Hassel, Rebecka ^LU (2025) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20252
Department of Business Administration
- Master (One yr)
Mark European Consumers’ Perceptions of Chinese Smartphone Brands: At the Intersection of Nation Brand Image, Country-of-Origin, and Product Brand Image
Nidhi, Adithya ^LU ; Awalianti, Aqmarina ^LU and Irawan, Fakhri ^LU (2025) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20252
Department of Business Administration
- Master (One yr)
Mark Repositioning on the roads: How Automotive Brands’ current customers are reacting to Rebranding Towards Electric Vehicles
Sjunnesson, Liam ^LU ; Gamal Abbas Helmy Elsayed, Mohamed ^LU and Hemmatkhah, Gillian ^LU (2025) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20252
Department of Business Administration
- Misc.
Mark Covered Interest Parity Deviations, Monetary Policies and Crisis
Bergman, Mateo ^LU (2025) NEKN01 20251
Department of Economics
- Master (One yr)
Mark Let’s get down to Swissness — What drives brands to communicate their Country of Origin
Rodenbeck, Benno ^LU ; Benekendorff, Julia Marie Sophie ^LU and Gassner, Theresa Nicola ^LU (2025) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20252
Department of Business Administration
- Misc.
Mark The Disappearance of Brand Names: Why Companies Bury, Replace, or Transform Their Brands
Landgren, Hanny ^LU ; Hanfaifa, Nutchanun ^LU and Vadström, Julia ^LU (2025) BUSN21 20252
Department of Business Administration
- Master (One yr)

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Lund University School of Economics and Management, LUSEM

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