Department of Strategic Communication
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- 2021
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Mark
Standing Up for Societal Change: The Phenomenon of Brand Activism. A quantitative investigation on young consumers' attitude towards an environmental activist brand.
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- Master (Two yrs)
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Mark
Listeners as sensemakers: Exploring the role of strategic listening in contemporary organizations at IKEA and Tetra Pak
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- Master (Two yrs)
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Mark
Branding Cultural Issues of Sexuality: A Contrasting Case Study of Brand Myths Communicated by German Sex Shops in a Socio-Historical Context
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- Master (Two yrs)
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Mark
Authentic Femvertising? Unveiling the ambivalent construction of multimodal authentic brand femvertising by social media influencers
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- Master (Two yrs)
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Mark
En marknadsföringsguide till Inbound Marketing - En kvantitativ enkätstudie om konsumenters självrapporterade upplevelser av marknadsföringsstrategier i relation till högengagemangsprodukter online.
(
- Bach. Degree
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Mark
Går laget före jaget? Hur den visstidsanställda medarbetaren förstår ambassadörskap
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- Bach. Degree
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Mark
Och fortfarande är det svårt att se Malmö i en skönhetstävling - En kvalitativ studie om Malmös image och dess platsvarumärke
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- Bach. Degree
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Mark
Trovärdigheten för värderingsdrivna marknadsföringsinitiativ
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- Bach. Degree
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Mark
The communication value of translations: A case study of Axis Communications
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- Master (Two yrs)
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Mark
The Voice of the Front Line: How COVID-19 Reshapes Employee Communicative Roles
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- Master (Two yrs)