Department of Business Administration
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- 2023
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Mark
The impact of Colour Psychology on Packaging in the Food Industry: The Case of Chocolate and Yogurt
- Master (One yr)
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Mark
How to Become a Successful Challenger Brand
- Master (One yr)
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Mark
Collaborative Couture: Decoding Relative Pricing Strategies and its Impact on Brand Equity
- Misc.
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Mark
The Brand Creation of an International Football Club
- Master (One yr)
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Mark
Building Personal Brand Heritage
- Master (One yr)
-
Mark
Multi-Level-Marketing shaping and supporting Brand Identity
- Misc.
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Mark
Turning Consumers into Supporters: Understanding Loyalty Through Football Teams
(2023) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20232
Department of Business Administration- Master (One yr)
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Mark
"Take a stand or stay seated": A framework of essential prerequisites for companies considering whether or not to implement a Brand Activism strategy
(2023) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20232
Department of Business Administration- Misc.
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Mark
When a Strong Brand Identity Isn’t Enough - A comparative study of Abercrombie & Fitch’s and Victoria Secret’s rebranding strategies
- Misc.
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Mark
Unleashing the Power of Thought Leadership in B2B Brand Building in Professional Services
- Misc.