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Entering the Red Dragon - Strategic considerations for an entrepreneurial firm when entering a foreign market with a premium consumer product.

Ekelund, Maria; Friberg, Johanna and Andree, Caroline (2006)
Department of Business Administration
Abstract
Identification and analysis of key success factors for an entrepreneurial firm to achieve leverage when establishing on a foreign market with a premium consumer product.
Please use this url to cite or link to this publication:
author
Ekelund, Maria; Friberg, Johanna and Andree, Caroline
supervisor
organization
year
type
H1 - Master's Degree (One Year)
subject
keywords
Entrepreneur, Key Success Factors, Strategic Fit, China, Premium consumer product, Management of enterprises, Företagsledning, management
language
Swedish
id
1339288
date added to LUP
2006-06-05
date last changed
2012-04-02 16:08:12
@misc{1339288,
  abstract     = {Identification and analysis of key success factors for an entrepreneurial firm to achieve leverage when establishing on a foreign market with a premium consumer product.},
  author       = {Ekelund, Maria and Friberg, Johanna and Andree, Caroline},
  keyword      = {Entrepreneur,Key Success Factors,Strategic Fit,China,Premium consumer product,Management of enterprises,Företagsledning, management},
  language     = {swe},
  note         = {Student Paper},
  title        = {Entering the Red Dragon - Strategic considerations for an entrepreneurial firm when entering a foreign market with a premium consumer product.},
  year         = {2006},
}