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Entering the Red Dragon - Strategic considerations for an entrepreneurial firm when entering a foreign market with a premium consumer product.

Ekelund, Maria ; Friberg, Johanna and Andree, Caroline (2006)
Department of Business Administration
Abstract
Identification and analysis of key success factors for an entrepreneurial firm to achieve leverage when establishing on a foreign market with a premium consumer product.
Please use this url to cite or link to this publication:
author
Ekelund, Maria ; Friberg, Johanna and Andree, Caroline
supervisor
organization
year
type
H1 - Master's Degree (One Year)
subject
keywords
Entrepreneur, Key Success Factors, Strategic Fit, China, Premium consumer product, Management of enterprises, Företagsledning, management
language
Swedish
id
1339288
date added to LUP
2006-06-05 00:00:00
date last changed
2012-04-02 16:08:12
@misc{1339288,
  abstract     = {{Identification and analysis of key success factors for an entrepreneurial firm to achieve leverage when establishing on a foreign market with a premium consumer product.}},
  author       = {{Ekelund, Maria and Friberg, Johanna and Andree, Caroline}},
  language     = {{swe}},
  note         = {{Student Paper}},
  title        = {{Entering the Red Dragon - Strategic considerations for an entrepreneurial firm when entering a foreign market with a premium consumer product.}},
  year         = {{2006}},
}