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Corporate Social Responsiblility- To What Extent?

Bergvall, Elin and Tam, Mary-Sienbo (2006)
Department of Business Administration
Abstract
In order to investigate the perceived Corporate Social Responsibility (CSR) concept and to indentify what expectations the key stakeholders have on the Pharmaceutical Industry both secondary and primary data has been used. CSR can be perceived as a corporate reputation enhancing tool, however it can also put pressure on corporations to behave as good corporate citizen responsible for thier stakeholders. All stakeholders´ interests therefore have to be consider in order to immprove corporate reputation.
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author
Bergvall, Elin and Tam, Mary-Sienbo
supervisor
organization
year
type
H1 - Master's Degree (One Year)
subject
keywords
Corporate Social Responsibility, Stakeholders, Corporate Reputation, Pharmaceutical Industry, Case Study, Management of enterprises, Företagsledning, management
language
Swedish
id
1340276
date added to LUP
2006-06-01
date last changed
2012-04-02 16:14:26
@misc{1340276,
  abstract     = {In order to investigate the perceived Corporate Social Responsibility (CSR) concept and to indentify what expectations the key stakeholders have on the Pharmaceutical Industry both secondary and primary data has been used. CSR can be perceived as a corporate reputation enhancing tool, however it can also put pressure on corporations to behave as good corporate citizen responsible for thier stakeholders. All stakeholders´ interests therefore have to be consider in order to immprove corporate reputation.},
  author       = {Bergvall, Elin and Tam, Mary-Sienbo},
  keyword      = {Corporate Social Responsibility,Stakeholders,Corporate Reputation,Pharmaceutical Industry,Case Study,Management of enterprises,Företagsledning, management},
  language     = {swe},
  note         = {Student Paper},
  title        = {Corporate Social Responsiblility- To What Extent?},
  year         = {2006},
}