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Private brands on special display

Eriksson, Marie; Christiansen, Laila and Kenton-Russ, Helene (2008)
Department of Business Administration
Abstract
This thesis is concerning private brands on special display. ICA Gott Liv! was used as a study object and a latin square design was employed, using 2 ICA Kvantum stores. Two displays were built in order to compare which created the most awareness and interest, one with the best selling Gott Liv! product and one with four randomly chosen Gott Liv! products. The data was collected using triangulation, questionnaires, sales data and observations were conducted in the two stores. The results indicated that private brands works as well as manufacturer brands on special display and a display with four randomly chosen products creates more interest and higher sales than the display with the best selling product.
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author
Eriksson, Marie; Christiansen, Laila and Kenton-Russ, Helene
supervisor
organization
year
type
H1 - Master's Degree (One Year)
subject
keywords
Special display, private brands, in-store marketing, retail, in-store decisions, Management of enterprises, Företagsledning, management
language
Swedish
id
1343397
date added to LUP
2008-06-03
date last changed
2012-04-02 17:10:33
@misc{1343397,
  abstract     = {This thesis is concerning private brands on special display. ICA Gott Liv! was used as a study object and a latin square design was employed, using 2 ICA Kvantum stores. Two displays were built in order to compare which created the most awareness and interest, one with the best selling Gott Liv! product and one with four randomly chosen Gott Liv! products. The data was collected using triangulation, questionnaires, sales data and observations were conducted in the two stores. The results indicated that private brands works as well as manufacturer brands on special display and a display with four randomly chosen products creates more interest and higher sales than the display with the best selling product.},
  author       = {Eriksson, Marie and Christiansen, Laila and Kenton-Russ, Helene},
  keyword      = {Special display,private brands,in-store marketing,retail,in-store decisions,Management of enterprises,Företagsledning, management},
  language     = {swe},
  note         = {Student Paper},
  title        = {Private brands on special display},
  year         = {2008},
}