Advanced

Store Image Perceptions in International Retailing: an Empirical Comparison of IKEA’s

Özkan, Serdar; Vojtech, Jiri and Urlich, Sarah Louise (2006)
Department of Business Administration
Abstract
It has been found that customers in the home market perceive the retailer’s store image more positively than customers in the host market, even though this study has found that the
retailer’s store image is generally perceived very positively by customers in both examined markets. In addition, this thesis has found that there is a significant difference in how IKEA’s
management and customers perceive its store image. It can also be concluded that IKEA management perceived store image more positively than customers. This thesis suggests several practical implications for international retailers, in addition to supporting the bulk of existing theory in this area as well as somewhat filling identified
research gaps not sufficiently addressed... (More)
It has been found that customers in the home market perceive the retailer’s store image more positively than customers in the host market, even though this study has found that the
retailer’s store image is generally perceived very positively by customers in both examined markets. In addition, this thesis has found that there is a significant difference in how IKEA’s
management and customers perceive its store image. It can also be concluded that IKEA management perceived store image more positively than customers. This thesis suggests several practical implications for international retailers, in addition to supporting the bulk of existing theory in this area as well as somewhat filling identified
research gaps not sufficiently addressed by previous research. (Less)
Please use this url to cite or link to this publication:
author
Özkan, Serdar; Vojtech, Jiri and Urlich, Sarah Louise
supervisor
organization
year
type
H1 - Master's Degree (One Year)
subject
keywords
Store Image, Management and Customer Perceptions, IKEA Case Study, Transfer, Management of enterprises, Företagsledning, management
language
Swedish
id
1349558
date added to LUP
2006-05-29
date last changed
2012-04-02 16:44:00
@misc{1349558,
  abstract     = {It has been found that customers in the home market perceive the retailer’s store image more positively than customers in the host market, even though this study has found that the
retailer’s store image is generally perceived very positively by customers in both examined markets. In addition, this thesis has found that there is a significant difference in how IKEA’s
management and customers perceive its store image. It can also be concluded that IKEA management perceived store image more positively than customers. This thesis suggests several practical implications for international retailers, in addition to supporting the bulk of existing theory in this area as well as somewhat filling identified
research gaps not sufficiently addressed by previous research.},
  author       = {Özkan, Serdar and Vojtech, Jiri and Urlich, Sarah Louise},
  keyword      = {Store Image,Management and Customer Perceptions,IKEA Case Study,Transfer,Management of enterprises,Företagsledning, management},
  language     = {swe},
  note         = {Student Paper},
  title        = {Store Image Perceptions in International Retailing: an Empirical Comparison of IKEA’s},
  year         = {2006},
}