Advanced

Carbon Labeling as a Green Marketing Strategy

Wildschut, Hindrik Jan and Ye, Hanui (2009)
Department of Business Administration
Abstract
The purpose of this thesis is to shed light on the effectiveness of the carbon labeling phenomenon for winning consumer trust in comparison to the effectiveness of generic eco-labeling, taking into consideration the increasing green washing image that consumers have of environmental labeling strategies. The goal of this paper is to give recommendations on whether the use of carbon labeling can help a company’s green marketing strategy to be more effective in terms of winning the trust of ‘green’, or ‘eco-conscious’, consumers.
Please use this url to cite or link to this publication:
author
Wildschut, Hindrik Jan and Ye, Hanui
supervisor
organization
year
type
H1 - Master's Degree (One Year)
subject
keywords
carbon labeling, green marketing, sustainable development, Management of enterprises, Företagsledning, management
language
Swedish
id
1474531
date added to LUP
2009-06-03 00:00:00
date last changed
2012-04-02 17:50:54
@misc{1474531,
  abstract     = {The purpose of this thesis is to shed light on the effectiveness of the carbon labeling phenomenon for winning consumer trust in comparison to the effectiveness of generic eco-labeling, taking into consideration the increasing green washing image that consumers have of environmental labeling strategies. The goal of this paper is to give recommendations on whether the use of carbon labeling can help a company’s green marketing strategy to be more effective in terms of winning the trust of ‘green’, or ‘eco-conscious’, consumers.},
  author       = {Wildschut, Hindrik Jan and Ye, Hanui},
  keyword      = {carbon labeling,green marketing,sustainable development,Management of enterprises,Företagsledning, management},
  language     = {swe},
  note         = {Student Paper},
  title        = {Carbon Labeling as a Green Marketing Strategy},
  year         = {2009},
}