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A study of sustainability in Thule AB: Investigation of awareness and practices within the company and a transformation strategy

Gou, Haiyan; Tahiri, Fatmir and Wang, Kejun (2010)
Department of Business Administration
Abstract
Sustainability has begun to be embraced by more competitive and modern businesses. We believe that the issue of sustainability cannot be avoided today by any company. Organizations that are in leading positions are already trying to take advantage of sustainability and integrating it into their business models. The concept of sustainability will be introduced and a discussion is made about the current need of incorporating a sustainability transformation within companies. Two questionnaires were conducted to collect data from Thule’s employees and plant managers. A research was made to analyze the sustainability awareness and practices within Thule. Based on the data collected, the results of the analysis, and Thule’s current profile, we... (More)
Sustainability has begun to be embraced by more competitive and modern businesses. We believe that the issue of sustainability cannot be avoided today by any company. Organizations that are in leading positions are already trying to take advantage of sustainability and integrating it into their business models. The concept of sustainability will be introduced and a discussion is made about the current need of incorporating a sustainability transformation within companies. Two questionnaires were conducted to collect data from Thule’s employees and plant managers. A research was made to analyze the sustainability awareness and practices within Thule. Based on the data collected, the results of the analysis, and Thule’s current profile, we will try to find Thule’s position in the sustainability transition. Some basics in sustainability leadership and transformation strategy are introduced to promote Thule’s steps towards becoming a sustainable business. (Less)
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author
Gou, Haiyan; Tahiri, Fatmir and Wang, Kejun
supervisor
organization
year
type
H2 - Master's Degree (Two Years)
subject
keywords
Sustainability, questionnaire, Analysis, Leadership, Strategy, Transformation, Management of enterprises, management, Företagsledning, Awareness
language
Swedish
id
1624086
date added to LUP
2010-06-04 00:00:00
date last changed
2012-04-02 18:13:28
@misc{1624086,
  abstract     = {Sustainability has begun to be embraced by more competitive and modern businesses. We believe that the issue of sustainability cannot be avoided today by any company. Organizations that are in leading positions are already trying to take advantage of sustainability and integrating it into their business models. The concept of sustainability will be introduced and a discussion is made about the current need of incorporating a sustainability transformation within companies. Two questionnaires were conducted to collect data from Thule’s employees and plant managers. A research was made to analyze the sustainability awareness and practices within Thule. Based on the data collected, the results of the analysis, and Thule’s current profile, we will try to find Thule’s position in the sustainability transition. Some basics in sustainability leadership and transformation strategy are introduced to promote Thule’s steps towards becoming a sustainable business.},
  author       = {Gou, Haiyan and Tahiri, Fatmir and Wang, Kejun},
  keyword      = {Sustainability,questionnaire,Analysis,Leadership,Strategy,Transformation,Management of enterprises,management,Företagsledning,Awareness},
  language     = {swe},
  note         = {Student Paper},
  title        = {A study of sustainability in Thule AB: Investigation of awareness and practices within the company and a transformation strategy},
  year         = {2010},
}