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Green Consumption in China And Green Marketing Options for Thule

Liao, Cheng and Li, Jing (2010)
Department of Business Administration
Abstract
This thesis has been written as a part of the degree project course in the Master’s program “Sustainable Business Leadership” at the School of Economics and Management, Lund University. The course was based on the methodology of action learning and self-managed learning. The students were all assigned to an in-company project, having a role as consultants. This project constituted the main part of the course. As a minor part the students were responsible for organizing several learning events addressing relevant issues related to the in-company projects. The students continuously documented their learning in learning journals and participated in tutorials on these journals. The assessments of the students were done partly on the written... (More)
This thesis has been written as a part of the degree project course in the Master’s program “Sustainable Business Leadership” at the School of Economics and Management, Lund University. The course was based on the methodology of action learning and self-managed learning. The students were all assigned to an in-company project, having a role as consultants. This project constituted the main part of the course. As a minor part the students were responsible for organizing several learning events addressing relevant issues related to the in-company projects. The students continuously documented their learning in learning journals and participated in tutorials on these journals. The assessments of the students were done partly on the written thesis, partly on the consultancy process and report to the client company, partly on performance in learning events and partly on ability to document and discuss the students’ individual learning and development. (Less)
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author
Liao, Cheng and Li, Jing
supervisor
organization
year
type
H1 - Master's Degree (One Year)
subject
keywords
Sustainability, Management of enterprises, Företagsledning, management
language
Swedish
id
1624842
date added to LUP
2010-06-01 00:00:00
date last changed
2012-04-02 18:22:30
@misc{1624842,
  abstract     = {This thesis has been written as a part of the degree project course in the Master’s program “Sustainable Business Leadership” at the School of Economics and Management, Lund University. The course was based on the methodology of action learning and self-managed learning. The students were all assigned to an in-company project, having a role as consultants. This project constituted the main part of the course. As a minor part the students were responsible for organizing several learning events addressing relevant issues related to the in-company projects. The students continuously documented their learning in learning journals and participated in tutorials on these journals. The assessments of the students were done partly on the written thesis, partly on the consultancy process and report to the client company, partly on performance in learning events and partly on ability to document and discuss the students’ individual learning and development.},
  author       = {Liao, Cheng and Li, Jing},
  keyword      = {Sustainability,Management of enterprises,Företagsledning,management},
  language     = {swe},
  note         = {Student Paper},
  title        = {Green Consumption in China And Green Marketing Options for Thule},
  year         = {2010},
}