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AN EXPLORATION OF STORE ATTRIBUTE SALIENCE ON STORE CHOICE BEHAVIOUR IN AN EMERGING MARKET – THE CASE OF VIETNAM GROCERY MARKET

Vu, Phuong; Nguyen, Huynh Ha and Zhang, Xin (2010)
Department of Business Administration
Abstract
Purpose of thesis: The main objective of this study is to evaluate the most salient store attributes that influence store choice of Vietnamese grocery consumers. The store choice phenomenon herein is analyzed under the fierce competition between traditional grocery channel and modern retailers. The research also aims to discover underlying reasons why Vietnamese grocery consumers choose traditional channel and modern retailers
according product categories. The outcome can be a reference for other developing countries in Southeast Asia region.
Please use this url to cite or link to this publication:
author
Vu, Phuong; Nguyen, Huynh Ha and Zhang, Xin
supervisor
organization
year
type
H1 - Master's Degree (One Year)
subject
keywords
Grocery shopping, store attribute, store choice, wet market, modern retailer, Vietnam, Management of enterprises, Företagsledning, management
language
Swedish
id
1626901
date added to LUP
2010-06-02 00:00:00
date last changed
2012-04-02 18:06:04
@misc{1626901,
  abstract     = {Purpose of thesis: The main objective of this study is to evaluate the most salient store attributes that influence store choice of Vietnamese grocery consumers. The store choice phenomenon herein is analyzed under the fierce competition between traditional grocery channel and modern retailers. The research also aims to discover underlying reasons why Vietnamese grocery consumers choose traditional channel and modern retailers
according product categories. The outcome can be a reference for other developing countries in Southeast Asia region.},
  author       = {Vu, Phuong and Nguyen, Huynh Ha and Zhang, Xin},
  keyword      = {Grocery shopping,store attribute,store choice,wet market,modern retailer,Vietnam,Management of enterprises,Företagsledning, management},
  language     = {swe},
  note         = {Student Paper},
  title        = {AN EXPLORATION OF STORE ATTRIBUTE SALIENCE ON STORE CHOICE BEHAVIOUR IN AN EMERGING MARKET – THE CASE OF VIETNAM GROCERY MARKET},
  year         = {2010},
}