AN EXPLORATION OF STORE ATTRIBUTE SALIENCE ON STORE CHOICE BEHAVIOUR IN AN EMERGING MARKET – THE CASE OF VIETNAM GROCERY MARKET
(2010)Department of Business Administration
- Abstract
- Purpose of thesis: The main objective of this study is to evaluate the most salient store attributes that influence store choice of Vietnamese grocery consumers. The store choice phenomenon herein is analyzed under the fierce competition between traditional grocery channel and modern retailers. The research also aims to discover underlying reasons why Vietnamese grocery consumers choose traditional channel and modern retailers
according product categories. The outcome can be a reference for other developing countries in Southeast Asia region.
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/1626901
- author
- Vu, Phuong ; Nguyen, Huynh Ha and Zhang, Xin
- supervisor
- organization
- year
- 2010
- type
- H1 - Master's Degree (One Year)
- subject
- keywords
- Grocery shopping, store attribute, store choice, wet market, modern retailer, Vietnam, Management of enterprises, Företagsledning, management
- language
- Swedish
- id
- 1626901
- date added to LUP
- 2010-06-02 00:00:00
- date last changed
- 2012-04-02 18:06:04
@misc{1626901, abstract = {{Purpose of thesis: The main objective of this study is to evaluate the most salient store attributes that influence store choice of Vietnamese grocery consumers. The store choice phenomenon herein is analyzed under the fierce competition between traditional grocery channel and modern retailers. The research also aims to discover underlying reasons why Vietnamese grocery consumers choose traditional channel and modern retailers according product categories. The outcome can be a reference for other developing countries in Southeast Asia region.}}, author = {{Vu, Phuong and Nguyen, Huynh Ha and Zhang, Xin}}, language = {{swe}}, note = {{Student Paper}}, title = {{AN EXPLORATION OF STORE ATTRIBUTE SALIENCE ON STORE CHOICE BEHAVIOUR IN AN EMERGING MARKET – THE CASE OF VIETNAM GROCERY MARKET}}, year = {{2010}}, }